Role
Industry/Org
Timeline
Project info
Scope of Work
I wanted to explore how I could simplify the manual labor involved in sales reporting and stock analysis, transforming complex data into an intuitive and easy-to-use dashboard in a fashion retail company. This dashboard was created to streamline sales reporting, data visualization, and product inventory management.
Product Strategy
Branding
Design System
New Feature Proposal
Challenge
In the fast-paced world of retail, particularly in a clothing business, tracking sales performance, analyzing product categories, and managing stock manually is time-consuming and prone to errors. Without proper data visualization tools, businesses often struggle to make data-driven decisions, leaving them at risk of overstocking, understocking, and missed financial opportunities.
Solution
I designed an interactive dashboard tailored to streamline sales reporting, real-time product performance, and simplify inventory planning. From profit margin breakdowns to category optimization, the dashboard offers business owners a clear, actionable view of their operations, projected to reduce weekly sales reporting time by 50%.
User Research
I started off the project by identifying the pain points associated with the existing workflow of sales reporting.
I conducted contextual inquiries and task analysis with a store manager and sales associate to understand the pain points in their current sales reporting workflow. By observing their real-time process and mapping out their tasks, I identified moments of redundancy, confusion, and delay. These insights shaped the core features of the Salesio dashboard.
Existing User Journey Map
I demonstrated interview findings into a set of core features, and sketched wireframes and ran rapid iterations to evaluate information flow and hierarchy.
Dashboard Sitemap
Design Process
To position Salesio as a modern and credible B2B tool in the market, I created a brand identity including the logo, typography, and a flexible color system.
Design System
One of the key challenges was creating both light and dark modes using the same accent colors and components while only adjusting the text and background colors.
Light and Dark mode
I prioritized the conciseness of data infographics as a content design while presenting a complex data in a clean and visually appealing way without overwhelming the user.
DataViz and Content Design
Final Design and Interface
Dashboard
Sales Reporting
Product Restock
Finance Management
Result
I have conducted usability testings and user interviews with multiple stakeholders from the sales team to validate the product's impact and refine functionality.
spent on weekly sales reporting, based on current workflow benchmarking
enabling real-time insights into product and category performance
with stakeholders expressing interest in piloting the dashboard for broader use
This project leveraged my business background to enhance product decisions with analytical precision and user empathy. It deepened my focus on data-driven design and the impact of operational tools on business efficiency.
